Personas October 29, 2018

• Persona
• User Research

Learning Objectives

• Identify key elements of a user persona
• Differentiate a persona from a stereotype
• Differentiate a persona from a demographic group
• Draw a connection between research insights and persona development
• Describe how a persona might be used in practice
• Develop a persona based on findings from user interviews

Ironhack Learning Platform

• User persona
• Empathy map
• Storyboard
• User journey

Further Reading

• Five Factors for Successful Persona Projects by Jared Spool
• Using Proto-Personas for Executive Alignment by Jeff Gothelf (revisited by Brent Summers)
• Developing Provisional Personas presentation by Christopher Daniels